North American economic integration reached a new milestone during the Trilateral Summit, a high-level strategic event that brought together leading figures in the franchise sectors of Mexico, the United States, and Canada.
With business leaders and prominent federal and state government officials in attendance, the meeting laid a solid foundation for facilitating business expansion, strengthening legal certainty, and boosting financing for real estate and business assets throughout the region.
As a key part of this cross-border ecosystem, Mexico Mortgage Hub—represented by executives such as Juan Kasuga—reaffirms its commitment to connecting investment opportunities in Mexico with buyers, investors, and business owners residing in the United States and Canada.
1. Three Executive Working Sessions: From Strategy to Action
The day's working sessions began early with the Official Opening, led by Laura Acacio, Juan Kasuga, Betsy Eslava (President of the Mexican Franchise Association - AMF), Alan (International Franchise Association - IFA), and Sherry (Canadian Franchise Association - CFA).
The working session was divided into three executive roundtables focused on defining the future of trade and investment across the trilateral corridor:
Executive Session I: Strategic and Institutional Cooperation
Moderators: Juan Kasuga and Ferenz Feher.
Panelists: Diego Elizarraraz (AMF), Juan Kasuga (Mexico 2), Alan (IFA - U.S.), and Sherry (CFA - Canada).
Focus: Establishing institutional strategic partnerships, identifying synergies in the trinational market, and aligning growth objectives in the post-USMCA era.
Executive Session II: Legal Framework, Regulation, and Cross-Border Development
Moderators: Juan Kasuga and Carlos Roberts.
Panelists: Enrique Alcázar (AMF), Ana Sofía (Mexico 2), Alan (IFA), and Sherry (CFA).
Focus: Analyzing legal certainty, harmonizing regulations, and identifying mechanisms to protect the capital of international investors seeking to expand or acquire assets in Mexico.
Executive Session III: MOU Implementation and Conclusions
Moderators: Juan Kasuga and Enrique Alcázar.
Panelists: Carlos Roberts (AMF), Ferenz Feher (Mexico 2), Alan (IFA), and Sherry (CFA).
Focus: Implementing the Memorandum of Understanding (MOU), followed by the approval of conclusions and closing remarks for the working session by Betsy Eslava, President of the AMF.
2. Institutional Dialogue: Support from the Federal and State Governments
Following the conclusion of the executive sessions, the Summit moved to its formal proceedings in the Genaro Hall, with representatives from Mexico's public sector in attendance, reaffirming the government's interest in attracting capital and fostering economic development:
Sen. Emmanuel Reyes (Senate of the Republic): Highlighted legislative support for investment certainty and attracting foreign capital.
Claudia Curiel de Icaza (Mexico's Secretariat of Culture): Emphasized the impact of cultural exchange and the country's image on attracting tourism and investment in heritage assets.
Jesús Valdez (Secretariat of Economy): Highlighted policies that facilitate trade and promote scalable business models such as franchises and small and medium-sized enterprises (SMEs).
Bruno Ríos (Secretariat of Foreign Affairs - SRE): Emphasized the importance of economic diplomacy in strengthening ties with the Mexican diaspora and investors from the U.S. and Canada.
Mtra. Manola Zabalza and Esaú Garza de Vega (Secretary of SEDECO Aguascalientes): Shared regional investment opportunities in key Mexican states.
3. The Summit's Highlight: Official Signing of the MOU (Memorandum of Understanding)
The day's most anticipated moment took place at 12:45 hrs, when leaders from North America's franchise and business ecosystem took the stage to sign the Memorandum of Understanding (MOU).
Formally signed by Betsy Eslava (AMF - Mexico), Alan (IFA - U.S.), and Sherry (CFA - Canada), the MOU establishes a direct channel for trinational cooperation that will:
Facilitate Business Expansion: Open simpler pathways for North American brands and business models to expand into Mexico, and for Mexican concepts to gain a strong foothold in the U.S. and Canada.
Knowledge Transfer: Enable ongoing exchanges of best practices, technology, training, and legal advice among the three countries.
Greater Certainty and Support for Real Estate and Business Investment: Create a framework of trust for individual buyers, private investors, and capital funds.
4. What Does This Agreement Mean for Mexico Mortgage Hub Clients?
At Mexico Mortgage Hub, part of Creditaria Financial Group Corp., we understand that buying a property or investing in Mexico from abroad requires specialized support and complete peace of mind.
The direct involvement of Juan Kasuga in moderating and structuring the summit's executive agreements reaffirms our position as the leading financial bridge between North America and the Mexican real estate market.
Our Value Proposition for International Investors and Mexicans Living Abroad:
No Mexican legal residency required: Accessible financing for U.S. and Canadian citizens, as well as Mexicans living abroad.
Competitive Terms: Up to 80% LTV (Loan-To-Value), terms of up to 30 years, and fixed interest rates in Mexican pesos.
Full Support in Your Language: Personalized, no-cost guidance from financial prequalification through signing the deed before a notary.
Now Is the Time to Invest in Mexico
The Trilateral Summit shows that trade relations between Mexico, the United States, and Canada are stronger than ever. The combination of institutional agreements such as the MOU and specialized financing platforms like Mexico Mortgage Hub makes investing in real estate or growing your wealth in Mexico a faster, safer, and more transparent process.
Ready to take the next step?
If you live in the United States or Canada and dream of buying a property on the beach, in the city, or in one of Mexico's tourist areas—or want to diversify your investment portfolio:
👉 Request a personalized, no-cost mortgage consultation at MexicoMortgageHub.com